Squaring the poster format
For 20 years, Switzerland has been using the same formats for outdoor advertising. Starting in September, APG will introduce a new poster format. With the new square, large-format F24, outdoor advertising is entering a new dimension.
As the first new poster format in 20 years, the F24 is setting new standards in Swiss outdoor advertising. As APG writes in a press release, with seven square meters of advertising space, the F24 guarantees maximum attention and the best prospects of success for discerning advertising customers. The pilot site with two F24s on the corner of Tunnelstrasse and Siehlhölzlistrasse in Zurich will go into operation on June 11. From September, the format will then be placed exclusively at highly frequented locations. APG would like to market up to 2,000 F24 posters in Switzerland over the next two or three years. The brochure on the new poster format can be obtained from APG
