Erdmannpeisker shows the value of original service for Smart

The Biel-based agency Erdmannpeisker has developed an international package of measures for the Smart car brand. DaimlerChrysler, the parent company of the small cars, is using it to advertise the wide range of services and offers that Smart customers can expect even after the purchase. The campaign also specifically addresses owners of older vehicles, for whom the original service is of particular interest. The benefits are staged using allegories showing scenes from everyday life. Erdmannpeisker is providing the DaimlerChrysler Global Services & Parts country representatives with two key visuals. They are implemented as advertisements, posters, mailings, flyers, PoS decorations and in guerrilla campaigns.