Assai stands for Flims online in the pants
The Zurich-based agency Assai is developing an online campaign for Flims to complement the traditional campaign. The campaign will use a pair of magical pants to highlight the diversity of Flims as a summer vacation destination.
The Zurich-based agency Assai is developing an online campaign for Flims to complement the traditional campaign. The existing concept was created by Fisch.Meier (see ). The campaign centers on a pair of magical pants whose legs get shorter and shorter the deeper a vacationer ventures into the Flims vacation region. The goal of the online efforts is also to humorously highlight the diversity of the Flims summer vacation region. The campaign appeals to families, hikers, cyclists, and culture enthusiasts alike, introducing them to the package deals available in Flims. It utilizes display advertising on high-reach Swiss platforms, an international search engine campaign, and email marketing. According to a press release from Assai, tracking mechanisms allow the campaign’s effectiveness to be measured in real time. Among other things, this also enables the analysis of online sales.
