The national currency of Coop
Customer Loyalty: The Zurich-based agency Arco has launched a campaign for the Supercard in Coop's in-store magazine.
Customer loyalty The Zurich agency Arco has launched a campaign for the Supercard in the Coop press. "Do you have a Supercard?" While sworn card opponents get on your nerves with every purchase, others experience this as a soothing sound at the supermarket checkout. "Points collectors love points," the creative minds at Arco are convinced. Because the true points collector knows: "Super points are the new national currency." The agency, which is based on Zurich's Rämistrasse, demonstrates this in its "Trend" campaign with subjects that are graphically littered with points. However, this deep affection for the two-dimensional circular shape is not only the defining stylistic element of the campaign. The message also has a real news value: Super Points are not only fashionable, hip and in, but now also offer more possibilities than before. Superpoints can now also be used to pay in all Coop City stores. No food or near-food products in the food department and no services in Coop restaurants. But lots of other nice things. True to the motto: "I have points, therefore I am."
Arco has been working for the Coop retail group for 20 years and during this time has realized "pretty much everything that can be summarized under the term communication measures, from packaging to opening events to advertisements", as Arco CEO Doris Horlacher explains. The request for the "Trend" campaign therefore came directly from Coop Supercard due to the long-standing collaboration without a pitch. In addition to the entire communication for Supercard in 2007, Arco is currently also realizing reader advertising for the customer magazine Beauty & Life for Coop. The rewards catalog "The big book of rewards" has become a "real bestseller". However, the term "bestseller" is not quite correct, as the book, which was designed and widely advertised by Arco, is available free of charge in all Coop branches.
The Supercard was introduced by Coop in 2000. It can now also be upgraded to a free credit card. With the Supercard, points can be converted into Miles & Moore with the airline Swiss. There are 600 attractive rewards to choose from in the Supercard catalog. And now - as communicated in the Arco campaign - more than 40,000 products can be paid for in full or in part with Supercard in 35 Coop City stores across Switzerland.
Andreas Panzeri
Arco has been working for the Coop retail group for 20 years and during this time has realized "pretty much everything that can be summarized under the term communication measures, from packaging to opening events to advertisements", as Arco CEO Doris Horlacher explains. The request for the "Trend" campaign therefore came directly from Coop Supercard due to the long-standing collaboration without a pitch. In addition to the entire communication for Supercard in 2007, Arco is currently also realizing reader advertising for the customer magazine Beauty & Life for Coop. The rewards catalog "The big book of rewards" has become a "real bestseller". However, the term "bestseller" is not quite correct, as the book, which was designed and widely advertised by Arco, is available free of charge in all Coop branches.
The Supercard was introduced by Coop in 2000. It can now also be upgraded to a free credit card. With the Supercard, points can be converted into Miles & Moore with the airline Swiss. There are 600 attractive rewards to choose from in the Supercard catalog. And now - as communicated in the Arco campaign - more than 40,000 products can be paid for in full or in part with Supercard in 35 Coop City stores across Switzerland.
Andreas Panzeri
