Publicis stages Toblerone as Valentine's diamonds
Just in time for Valentine's Day, Publicis and Toblerone are showcasing their exclusive diamond-shaped chocolates as the perfect gift.
Valentine's Day is always a wonderful opportunity for lovers to express their affection with a small gift. This not only pleases the recipient, but also the manufacturers of jewelry, teddy bears, pink stationery - and especially chocolates.
Toblerone and Publicis are using this to seasonalize the current campaign for Toblerone Pralines. Just in time for Valentine's Day, they are advertising their latest piece of jewelry with the bold claim "Those who really love give diamonds". The designs play with classic motifs such as flowers, teddy bears and love letters. Classic gifts that the new Toblerone pralines are set to overshadow. The campaign can be seen throughout Switzerland from January 29. On posters at central locations, as well as online in the form of online videos, social media campaigns and influencer partnerships.
Responsible at Mondelez International: David Staub (Brand Manager Chocolate), Carlo Rohner (Marketing Lead Switzerland), Vinicius Pan (Global Innovation Director Toblerone). Creation: LePub/Publicis Zurich.
