Advertising impact: Goldbach launches "Swiss Ad Impact"

In addition to the usual media performance reporting, Goldbach now offers advertisers a standardized advertising impact study for their campaigns. The "Swiss Ad Impact" service is primarily intended for branding campaigns. The study shows at a glance and across all channels (Goldbach and third-party inventory) how well the campaign has performed in terms of various advertising impact KPIs and with various target groups.

According to Goldbach, "Swiss Ad Impact" was initially tested by several customers in a beta phase. "The Swiss Ad Impact study is a valuable addition to the usual media performance reports and gives us an in-depth insight into the advertising impact of our campaign - at a glance and across all channels," comments Anita Gerber, Head of Marketing at Toyota, who was also able to test the service.

The next step is to make the study available to all customers: "Our aim is to continue to develop Swiss Ad Impact in the future and establish it as a long-term Swiss solution to supplement media performance reporting," says Sanja Ruggiero, Director Sales Management at Goldbach Audience.

Partnership with Intervista

Goldbach entered into a partnership with the market research institute Intervista in order to obtain the most meaningful and high-quality results possible. "Intervista provided us with optimal support in the development of the automated and standardized survey process with its extensive and high-quality survey panel, as well as with its great flexibility and innovative strength," says Mitja Ruggle, Head of Market Research at Goldbach and the TX Group.

In order to receive the study in addition to the usual media performance reporting, advertisers must fulfill certain requirements. These are listed on Goldbach.com listed.