Preparation is half the battle

 
The eight leading professional associations in the communications industry have institutionalized a new admission procedure for prospective specialists in the disciplines of marketing, sales, communication planning, public relations or direct marketing. Those who pass this examination have the necessary basic knowledge to successfully continue their education in the fields of marketing, sales, communication planning, public relations or direct marketing. The KS Kaderschule in Zurich and St. Gallen is one of the providers of the Markom course. According to a press release, the preparatory course for the Markom exam also offers prospective marketing specialists a decision-making aid for later choosing between the individual marketing disciplines.