Mona and Mateo for the OST: "Where knowledge works"
Mona und Mateo is the new lead agency for OST—the University of Applied Sciences of Eastern Switzerland. There is now a campaign highlighting the various programs and an overarching umbrella campaign.
After winning the pitch in spring 2023, the creative agency Mona und Mateo will assume overall responsibility for the University of Applied Sciences' communicative presence. Under the claim "Where knowledge works" developed by Head of Marketing Carlos Friedrich, the creative agency has already implemented an overarching umbrella campaign as well as the communication for the Department of Health, the continuing education program, Human Capital Management and the Digital Design course.
OST is one of the most transfer-oriented universities of applied sciences in Switzerland. Thanks to a close connection between teaching, research and practice, students can apply their skills and knowledge to real projects during their studies - and thus actively contribute to the development of the region. The umbrella campaign takes this connection as a starting point and positions the OST as an innovative and future-oriented university of applied sciences.
Focus on socially relevant OST services
The campaign focuses on extraordinary innovations at OST - and thus draws attention to the socially relevant achievements of the University of Applied Sciences. The umbrella campaign is also characterized by communication on social media. Active OST students function as activating "impact influencers" for potential new students: With authentic and unfiltered content, they provide valuable insights into studying at the university and life on campus.
In addition to the umbrella campaign, various offer-specific campaigns are in use throughout Switzerland. The start was marked by the offer communication for the Department of Health. It puts the students at the center - and thus provides the best reason for a
Health studies: You yourself.
The creative agency also implemented a campaign for OST's continuing education program as well as a strategic reorientation for the university's communication on the job market. Building on this, the campaign for human capital management was developed. Under the motto "Blossom", OST lets its employees blossom - and thus positions itself as an attractive employer.
As the last campaign last year, Mona and Mateo created a concept for the newest degree program at OST: Digital Design. The new arrival is announced with a futuristic flying object above the OST Campus Rapperswil. The next campaigns will be seen on OOH, DOOH, display ads and social media as early as spring.
Responsible at OST - Ostschweizer Fachhochschule: Central Marketing and Communication: Carlos Friedrich, Eva Tschudi, Roland Seeger, Marc Riechle, Anna-Katharina Boyé, Melanie Sutter, Simon Vogel, Patrick Aebersold; Department of Health: Prof. Dr. Birgit Vosseler, Prof. Dr. Thomas Beer, Johanna Schirmer-Popp; Continuing Education: Johannes Leuthold; Department of Informatics: Prof. Mirko Stocker, Prof. Dr. Frieder Loch, Prof. Dr. Markus Stolze, Ceylan Durak, Claudia Furrer. Responsible with Mona and Mateo: Otis Horiuchi, Sira Negri, Hannah Mey, Boris Stoll, Nicola Peter, Tabeo Ott, Mona Fluri, Mateo Sacchetti.
