Long-distance vision for those who want to get up close and personal
The Cable TV ad campaign by Schlupp Bürge/Springer & Jacoby shows how Cablecome makes watching TV easier, more personalized, and more enjoyable.
Cable television war Schlupp Bürge/Springer & Jacoby shows how television with Cablecom is becoming simpler, more individual and more enjoyable.Cablecom is the largest cable network company and has been the pioneer of digital television in Switzerland since 1999 with Cablecom Digital TV. Over 90 TV channels and over 40 radio stations make up the basic offering. In addition, there are many special interest programs from the film, documentary, kids, music and sports sectors as well as countless foreign language programs. All you need is a simple additional device, the so-called Mediabox recorder. This miracle box is not only quick and easy to install, but also offers all sorts of other features. In a new campaign for Cablecom, KSB/SJ presents just four of the many highlights: Live pause function, series recording, electronic program guide, recording at the touch of a button.
With these four technical aids, you can, for example, watch your favorite show whenever you want, pause ongoing programs at any time, record programs or even entire series at will or simply rewind a special scene and enjoy it again in slow motion.
KSB/SJ is communicating these key benefits of Cablecom Digital TV in a media-friendly way, i.e. with a film campaign. The first four spots have recently gone on air, with more to follow in the fall. They were directed by Michael "Eugen" Steiner in his proven popular, witty and charming style. And formally in a way that is rarely seen in TV commercials: Every movie is uncut. Pure "slice of life", as CD Flo Wacker and Daniel Krieg explain at the agency. This should immediately give the viewer the feeling of "sitting inside the TV and watching other people in their living rooms from inside the TV". And these are people who are talking about Cablecom Digital TV. Among other things ...
The commercials can be seen on all major Swiss TV channels.
Andreas Panzeri
With these four technical aids, you can, for example, watch your favorite show whenever you want, pause ongoing programs at any time, record programs or even entire series at will or simply rewind a special scene and enjoy it again in slow motion.
KSB/SJ is communicating these key benefits of Cablecom Digital TV in a media-friendly way, i.e. with a film campaign. The first four spots have recently gone on air, with more to follow in the fall. They were directed by Michael "Eugen" Steiner in his proven popular, witty and charming style. And formally in a way that is rarely seen in TV commercials: Every movie is uncut. Pure "slice of life", as CD Flo Wacker and Daniel Krieg explain at the agency. This should immediately give the viewer the feeling of "sitting inside the TV and watching other people in their living rooms from inside the TV". And these are people who are talking about Cablecom Digital TV. Among other things ...
The commercials can be seen on all major Swiss TV channels.
Andreas Panzeri
