PostMail relies on DM and online

Electronic publishing The strong increase in corporate publishing is an expression of the changes in the communications landscape. Customers demand authentic and credible information with added value. Thanks to new technologies, the range of CP media is constantly increasing. PostMail is also intensifying its customer dialog with the help of electronic media. Using DirectPoint as an example, PostMail sets the tone.The right communication strategy is crucial for the success of companies, products and brands. Today more than ever. The needs of consumers and companies are changing rapidly, and advertising messages are in danger of being lost in the flood of information in our communications society. With direct marketing, companies seek active dialog with their customers in order to learn more about their wishes and needs and to satisfy them individually. A wide variety of media such as mailings, telephone, fax, customer magazines, and dialog advertisements transport messages from the company to the customer and back again. Electronic publishing is also one of the dialog-enabled disciplines: Websites, microsites, e-mail newsletters, weblogs, but also podcasts are becoming increasingly popular due to the media behavior of the target groups.
Online competence center: Information for practitionersIn August 2003, DirectPoint, the online competence center for direct marketing, went online. And in the meantime, www.postmail.ch/ directpoint has become the first address on the Internet for successful direct marketing. Together with DM specialists, PostMail offers comprehensive information under numerous headings about the individual process steps, interesting facts about services and products. Advertisers receive tried-and-tested expertise and tools for planning and implementing profitable advertising campaigns. The practical tools such as the direct marketing calculator, the glossary with all the technical terms or the design templates and checklists for downloading are particularly popular. A number of sample letters and customer cases are available for copying ideas. And if you still have questions about direct communication, DirectPoint also provides e-mail support: [email protected].
First learn what moves the direct marketing worldUnder this motto, PostMail's strategic business unit Direct Marketing communicates with its business customers in a convincing way by means of the DirectPoint newsletter. With this form of electronic publishing, PostMail highlights its expertise, conveys specialist knowledge on the subject of direct marketing, and intensifies the dialog with customers. Over 18,000 subscribers receive electronic mail every month. Designed in HTML format, in squiggle-free text format or - brand new - as of June 2007, individual articles in the DirectPoint newsletter will even appear in audio format as podcasts. The topics and content of the DirectPoint newsletter are combined and coordinated with the quarterly DirectNews. DirectNews is PostMail's free customer magazine. In cooperation with Infel, it is published in magazine format and provides information on news, trends, know-how and new solutions in direct marketing. With a circulation of 44,000 copies, DirectNews reaches more decision-makers in marketing, sales and management in Switzerland than any other marketing magazine. This media mix is intended not least to increase demand for direct marketing products.
News at weekly intervalsThose who register at www.postmail.ch/directpoint will receive five course sections free of charge by e-mail at weekly intervals.
Andrea Hirschi, Product Manager DirectPoint at PostMail