Rocket: Searching for new talent for Seilbahnen Schweiz
Through AlpineTechHeroes.ch and the campaign of the same name, the Lucerne-based full-service advertising agency Rocket is helping the Swiss Cable Car Association find young heroes and heroines of the mountains.
Prospective apprentices are spoiled for choice between hundreds of professions. However, many young people are unaware that the booming Swiss cable car industry offers two attractive apprenticeships. This is despite the fact that the career opportunities after successfully completing an apprenticeship are excellent. Seilbahnen Schweiz 2023 therefore approached selected agencies to create an effective advertising campaign, including a website and communication materials for taster days.
There were various reasons why the Lucerne-based full-service advertising agency Rocket won the race with its Held:innensuche: On the one hand, the basic concept was convincing. On the other hand, it was able to score points with its relevant experience in the implementation of campaigns to promote young talent. In addition, the Rocket crew's expertise in web design also played a decisive role - after all, the focus of the young talent campaign was to be on a new web platform that would provide information about career opportunities in the cable car industry and inspire young people to take up an apprenticeship.
The resulting website AlpineTechHeroes.chThe campaign, the accompanying social media campaign of the same name, the "Call of Heroes" taster days in March 2024 and trade fair appearances at the ZEBI education fair in Central Switzerland, the Fiutscher in Chur and the Salon des Métiers et de la Formation in Lausanne are intended to appeal to the adventurous spirit of teenagers and highlight the versatility of this unusual career choice.
