Study shows increase in online advertising in 2006
In its latest study, the Focus Media Guide 2007 concludes that gross advertising spending on the Internet rose by nearly 70 percent in 2006. This puts online media in the lead in terms of advertising market growth.
The Focus Media Guide 2007 concludes in its new study that gross advertising expenditure on the Internet rose by almost 70 percent in 2006. Another study shows that no other medium is currently growing faster in the advertising market than online. The latest study by Focus-Media-Guide 2007 shows that gross advertising expenditure on the Internet rose by 65.5 percent in 2006 compared to the previous year to EUR 692.4 million, reports Werben & Verkaufen.
The telecommunications industry in particular invested heavily in network advertising, but online services, e-commerce, financial services, media and publishing houses are also increasingly relying on online advertising.
Another finding of the study is that a quarter of German companies do not yet have an online presence. This means that Germany lags massively behind Sweden, for example, where 84 percent of companies are online.
Whether online advertising is as useful as that which appears in other media nevertheless remains questionable. According to a new study by ARD Werbung Sales und Services (AS&S), radio advertising is significantly more effective than advertising on the Internet. Online advertising also continues to make up a very small part of the advertising pie.
The telecommunications industry in particular invested heavily in network advertising, but online services, e-commerce, financial services, media and publishing houses are also increasingly relying on online advertising.
Another finding of the study is that a quarter of German companies do not yet have an online presence. This means that Germany lags massively behind Sweden, for example, where 84 percent of companies are online.
Whether online advertising is as useful as that which appears in other media nevertheless remains questionable. According to a new study by ARD Werbung Sales und Services (AS&S), radio advertising is significantly more effective than advertising on the Internet. Online advertising also continues to make up a very small part of the advertising pie.
