Last but not least: customer loyalty prevented

 Customer loyalty measures generally do not enjoy a very good reputation. There are often concerns due to data protection issues. Sometimes they are even banned as inadmissible advertising - as was the case with Bayer Schering Pharma's Lovecard. The German pharmaceutical giant used the Lovecard to encourage young women in Switzerland to buy its contraceptive pills. Until their 20th birthday, cardholders received a whopping 25 percent discount on contraceptive pills. According to the SDA report, the authorities have now decided that this discount is illegal advertising. The reprimanded company sprinkles ashes over its head and says that it will of course comply with the official requirements. Now the pharmaceutical company has to come up with new seductive measures. How about a pack of deluxe condoms per box sold for a safe fling? Or the promise of a year's supply of diapers if the product fails to have the desired effect? Probably the most efficient option, however, would be to simply sell the often shamelessly overpriced contraceptive pills to all age groups at a lower price, especially in Switzerland.