Mainland develops new PWC brand campaign

PWC's new national campaign focuses on the company's culture of asking questions. The advertising agency Festland is responsible for the "Good People - Good Questions" campaign.PWC's new brand campaign was launched in mid-June. Under the motto "Good People - Good Questions", it is intended to show, according to a press release, that the people at PWC not only think and act professionally, but also think about the fundamental aspects of their services and question topics holistically.
The brand campaign appears in the national business and Sunday press and shows PWC employees at a moment when they are dealing with an unusual issue. The topics of these questions are varied and cover tasks ranging from auditing, tax and legal advice to business consulting. The campaign kicks off with six advertisements, with more to follow after the summer vacation.