Cannes: Swiss go home without lions for promo

At the Lions Awards ceremony in the «Promo» category on Monday evening, the Swiss entrants were out of luck. The Grand Prix went to New Zealand.

 At the Lions Awards in the "Promo" category on Monday evening, the Helvetic participants were unlucky. The nominees were Draftfcb/Lowe and Ruf Lanz. The Grand Prix went to the New Zealand agency TBWA/WHYBIN Auckland for Adidas with the "Bonded by Blood" campaign.

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