This was the LSA Live Talk with BlueGlass | Team Farner

For the conversion of prospects to customers, it is crucial to make onboarding as simple and efficient as possible. This is never easy, and certainly not in the financial industry, where new customers have to be carefully checked for regulatory reasons, for example in the areas of money laundering and creditworthiness. Together with its agency BlueGlass | Team Farner, Viseca has succeeded in simplifying and speeding up the credit card application process as much as possible. For example, ordering a new credit card now takes just 3:33 minutes instead of several working days as in the traditional paper process.

In this episode of the LSA Live Talk, in addition to the challenges in the credit card business, the special requirements of mobile user experience, how to drive digital innovation without having to modernize the IT backend systems first, as well as socially relevant topics such as the prevention of over-indebtedness and the contribution of digital processes to sustainability were discussed.

The whole talk is available at www.lsa-live.ch to look up.