Sony changes the perspective

Grey has launched the national campaign for the new Sony Cyber-shot. With this communication package, Sony aims to further expand its market leadership. Based on a strategy that applies to Europe, Grey has developed a new and independent campaign, the agency writes in a press release. This was adapted to the special market situation in Switzerland - a larger proportion of expensive devices, a more design- and lifestyle-oriented target audience. Unlike the usual advertising for cameras, which focuses on the subject, the Sony Cyber-shot poster campaign changes the perspective by 180 degrees. The focus is not on the photographed object, but on the photographer from the subject. The headline "For the pictures of your life" is intended to be both a promise of quality and a campaign slogan.