Vanksen realizes buzz marketing campaign for TdG and 24h
Vanksen, the international buzz and viral marketing agency based in Geneva, has launched a buzz marketing campaign for the two French-Swiss daily newspapers La Tribune de Genève and 24h.
Vanksen, the international agency for buzz and viral marketing based in Geneva, has launched a buzz marketing campaign for the two French-speaking Swiss daily newspapers La Tribune de Genève and 24h. Since June 5, numerous Swiss people who were previously unknown to the public have made the headlines, as reported by SDA.
The aim of the campaign was to promote the new website (see
With Edi it becomes internett
) of the two newspapers of the Edipresse publishing group to the public. Vanksen has come up with a personalized scenario that tricks users. In the version created for La Tribune de Genève, for example, a stranger is in the middle of the headlines. He learns that he has been elected as the new representative of the people in the Conseil d'Etat of the canton of Geneva. On 24h, people who have read the headlines learn that they have inherited the entire fortune of an Indian billionaire who wants to bequeath it to a person chosen at random, reports SDA.
To this end, articles have been modified and a personal video provided that can be viewed, downloaded or blogged. By publishing the video on a blog, the buzz can be spread even further. Once the campaign has started, all you need to do is write an email to spread the word to all your subscribers and let the word of mouth work for you. You can then choose the person you want to trick. In this way, the person caught in the trap becomes the trapper. According to the SDA, the message has spread to all age groups. Within two weeks, it is said to have already reached over 15 percent of French-speaking Internet users.
The aim of the campaign was to promote the new website (see
With Edi it becomes internett
) of the two newspapers of the Edipresse publishing group to the public. Vanksen has come up with a personalized scenario that tricks users. In the version created for La Tribune de Genève, for example, a stranger is in the middle of the headlines. He learns that he has been elected as the new representative of the people in the Conseil d'Etat of the canton of Geneva. On 24h, people who have read the headlines learn that they have inherited the entire fortune of an Indian billionaire who wants to bequeath it to a person chosen at random, reports SDA.
To this end, articles have been modified and a personal video provided that can be viewed, downloaded or blogged. By publishing the video on a blog, the buzz can be spread even further. Once the campaign has started, all you need to do is write an email to spread the word to all your subscribers and let the word of mouth work for you. You can then choose the person you want to trick. In this way, the person caught in the trap becomes the trapper. According to the SDA, the message has spread to all age groups. Within two weeks, it is said to have already reached over 15 percent of French-speaking Internet users.
