Livesystems strengthens communication of social sustainability topics through content
Livesystems, a provider of digital out-of-home advertising, has set a goal of using its own channels to communicate sustainability issues more prominently alongside commercial advertising, and to that end is entering into another NGO content partnership with SOS Children's Villages Switzerland.
SOS Children's Villages Switzerland is an independent children's aid organization that provides a loving home for children in need and strengthens vulnerable families in over 135 countries. With programs for education, health and income generation, SOS Children's Villages Switzerland empowers children and families to shape their own future.
This is already the second content partnership for Livesystems as part of its sustainability strategy. The provider of digital out-of-home advertising is thus making intensive use of its primary business activities to promote sustainability knowledge among the population. The partnership with SOS Children's Villages focuses primarily on social aspects and aims to raise awareness of key issues relating to children and human rights.
Radiation in public transport connections
The commercials have been broadcast every weekend since September on target group-strong public transport connections in German- and French-speaking Switzerland. They show relevant information on topics such as nutrition, access to drinking water, education and family for children in global crisis areas. SOS Children's Villages Switzerland focuses its program work in Ethiopia, Nepal, Nicaragua, Lesotho and Niger. There, the children's aid organization gives children who have lost parental care a home, strengthens families at risk of breaking apart and supports communities in their sustainable development. The projects are primarily financed by donations.
The cooperation started in September and is scheduled to run for four months, with an extension until "Family Day" in May 2024 already being considered.
