Henniez turns drops of water into people

Henniez and the Geneva agency Saatchi & Saatchi Simko are giving the claim "Pure Life" a lively face in a new campaign. Human silhouettes formed from splashes of water take center stage. They were photographed in detail. According to the Henniez communiqué, great importance was attached to purity and authenticity when implementing the campaign idea: every single drop on the poster subjects is real, and computer animation was deliberately avoided. Instead, Henniez and Saatchi & Saatchi Simko were inspired by the natural dynamics of water. They threw glass balls of different sizes into an aquarium from different heights and angles and captured the water splashes in hundreds of images. These images were painstakingly put together on the computer to create the water figures. According to the press release, even the production of the TV commercial hardly required any computer animation; the moving water figures are almost authentic creations of the fascinating water feature.
Until now, the Henniez campaigns have focused on joie de vivre. It was supplemented by the brand values of naturalness, purity and authenticity and condensed into a modern advertising presence that focuses on water and its positive properties. The new campaign has been running throughout Switzerland since mid-June. It includes TV and cinema commercials, posters, advertisements and the Internet.