Lesch+Frei: Communication for Canon Ixus summer promo realized
Canon is launching a summer promotion from May 22 to July 24. Lesch+Frei Zurich is promoting it with a cross-media campaign.
The package ranges from posters to banners and Microsite to 3D advertising media at the POS and in-store spots. The eye-catcher in every advertising medium is the woman with the 3-dimensional zooming lens eyes, the agency writes in a press release. She demonstrates that taking photos with an Ixus camera is as simple as a moment.
>To the spot
Responsible at Canon (Switzerland): Michael Brumann (Channel Marketing Manager), Michael Poysden (Product Marketing Manager), Stefan Scheller (Product Business Developer). Responsible at Lesch+Frei Zurich: Thomas Lüber (CD), Matthias Kadlubsky (AD), Susanne Fürst (consulting), Désirée Guzzo (polygraphy). Responsible for the realization: Jonathan Heyer (photography), Pixel Polish, (image processing), Gimpact (production of 3D advertising material), Station (realization of microsite), Ultra Images and Jingle Jungle (realization of melTV spot).
>To the spot
Responsible at Canon (Switzerland): Michael Brumann (Channel Marketing Manager), Michael Poysden (Product Marketing Manager), Stefan Scheller (Product Business Developer). Responsible at Lesch+Frei Zurich: Thomas Lüber (CD), Matthias Kadlubsky (AD), Susanne Fürst (consulting), Désirée Guzzo (polygraphy). Responsible for the realization: Jonathan Heyer (photography), Pixel Polish, (image processing), Gimpact (production of 3D advertising material), Station (realization of microsite), Ultra Images and Jingle Jungle (realization of melTV spot).
