Champions League for local advertisers
The International Advertising CUP (ICAC) competition is an event that honors advertising in the style of «the hair salon around the corner.».
International Advertising CUP (ICAC) competition is an event in which advertising à la "hairdresser around the corner" is honored. The concept aims to make it possible for local creativity, which does not require media budgets in the millions, to compete internationally. Like the America's Cup, the Champions League for local advertisers takes place in Valencia. A total of 39 trophies will be handed out in November. The event is promoted with a T-shirt.
