The cool seduction

For Frisco, Genuss Publicis whets the appetite for cool snacks, just right for the hot summer, and Frisco has been the market leader in the impulse-buy segment for some time now. "Good taste simply prevails," says Alessandro Rigoni, Commercial Director at Nestlé Suisse, with conviction. And this applies not only to the delicious ice cream classics of the strong brand, but above all to the consistent further development of the staging of the product brand world. Nestlé relies on continuous collaboration with Publicis. At the advertising agency, the team led by CD Philipp Skrabal wanted to "subtly generate desirability with appealing stories", whereby the focus of the three new subjects "is on the color worlds of the product brands Pralinato, Extrême and Heaven", as AD Simon Staub explains. With this in mind, the gourmet worlds of the classic ice cream Pralinato shine in "outrageously chocolaty colors", those of the no less coveted Extrême in outrageously indulgent beige-pink and the popular Heaven in outrageously strawberry-colored coloring.
Andreas Panzeri