SBB magazine Via is being relaid
Peter Krebs, the current editor-in-chief of the SBB travel magazine Via, is leaving the company because he does not want to support a planned redesign. The designated new editor-in-chief is Simon Bühler.
Peter Krebs, the previous editor-in-chief of the SBB travel magazine Via, is leaving the company. In future, the magazine will be produced by the Infel communications agency. Krebs did not like the agency's ideas for redesigning the magazine. "I have renounced my post," Krebs confirmed to SDA an article in the Tages-Anzeiger on Wednesday. Krebs is moving to the VCS publication Leonardo. His two part-time employees are also quitting Via.
The outgoing editor-in-chief has developed and shaped the magazine over the past ten years. According to him, the SBB customer magazine is to be changed "in the direction of a superficial advertising postilla. The spirit of the magazine and the proven line, which has focused on quality and substance, would be lost in the process.
Paul Widmer, Deputy Managing Director of Infel and Via Project Manager, on the other hand, told SDA that there would be no new concept, but merely a refresh. Graphically, not much will be changed, but the images in particular will be fresher.
The designated new editor-in-chief is Simon Bühler, who previously headed the gastronomy magazine Salz und Pfeffer, Widmer said.
The contracts for the production of Via are limited in time and, according to SBB spokesman Roland Binz, are usually put out to public tender by SBB every three years. The last time this happened was in June 2006, when the Infel communications agency was awarded the contract in December. Vogt-Schild Verlag retains printing and logistics.
The outgoing editor-in-chief has developed and shaped the magazine over the past ten years. According to him, the SBB customer magazine is to be changed "in the direction of a superficial advertising postilla. The spirit of the magazine and the proven line, which has focused on quality and substance, would be lost in the process.
Paul Widmer, Deputy Managing Director of Infel and Via Project Manager, on the other hand, told SDA that there would be no new concept, but merely a refresh. Graphically, not much will be changed, but the images in particular will be fresher.
The designated new editor-in-chief is Simon Bühler, who previously headed the gastronomy magazine Salz und Pfeffer, Widmer said.
The contracts for the production of Via are limited in time and, according to SBB spokesman Roland Binz, are usually put out to public tender by SBB every three years. The last time this happened was in June 2006, when the Infel communications agency was awarded the contract in December. Vogt-Schild Verlag retains printing and logistics.
