Rob Nicolas: This is how magically the agency stages the Lenzerheide enchanted forest
The Christmas Festival is celebrating its anniversary this year and, to mark the occasion, is launching a campaign that focuses primarily on the magic of the place.
The Lenzerheide Magic Forest is celebrating its tenth anniversary this year. This is the reason for a campaign that showcases the Magic Forest as the most magical place in winter. Together with digital marketing agency Rob Nicolas, the winter festival is launching an event campaign with four themed commercials that capture the views of musicians, artists and visitors. The Catalan light artist Calidos and the Swiss musician Marius Bear are two of the protagonists of the anniversary campaign.
The campaign will be played out via Meta, Tiktok, search and programmatic advertising. The Rob Nicolas agency has been responsible for the festival's campaign concept, production and media for several years.
