Neoviso: Christmas campaign for brocki.ch from the Salvation Army
At Brocki stores, you can not only shop sustainably, but also find plenty of gift ideas for Christmas. This is now highlighted in a new campaign that showcases the stores as veritable treasure troves.
The Salvation Army brocki.ch, with its 20 "Brockis" throughout Switzerland, has launched a Christmas campaign in collaboration with Neoviso. Under the motto "Right in the middle of your home", it is aimed at Brockcard holders and anyone who would like to design and buy their Christmas gifts and decorations sustainably this year.
The campaign aims to highlight the 20 brocki.ch stores as real treasure troves where people can find unique gift ideas and decorations to bring joy to their loved ones. At the heart of the campaign is a DOOH and social Christmas spot, which is intended to focus on the diversity of the range on offer as well as the shared warmth of Christmas.
"Right in the middle of your home"
The message "Right in the middle of your home" will be displayed on public transport, at post offices and train stations as well as in the 20 brocki.ch branches. Flyers will also be used: when opened, they will be reminiscent of opening a gift box and symbolize the anticipation of discovering treasures in the brocki.ch branches. The campaign is intended to show that brocki.ch stores are not only places to shop sustainably, but also a rich source of Christmas joy and gifts.
Responsible at Neoviso: Alena Huber (Junior Art Director & Junior Producer); Nico Schmid (Head of Creative & Production); Elia Zobrist (Videographer & Editor); Yannik Buholzer (Videographer & Editor); Marco Zanga (Videographer & Editor); Jennifer Thali (Set Design); Mirco Hunziker (Graphic Designer); Melanie Tadeu (Project Manager).
