Museumsquartier Bern invites you to umbrella brand workshops
What is the recipe for a successful umbrella brand? The Bern Museum Quarter is addressing this question in a series of public workshops where interested participants can help develop a suitable marketing strategy for the Museum Quarter and discover new tools.
The eleven cultural and educational institutions of the MuseumsQuartier Bern are in the middle of the development phase until the end of 2024. One of the goals is to develop a common umbrella brand - a joint appearance that leaves enough room for the independent profiles of the various institutions.
In the new Kitchen Talks workshop series, experts from various sectors talk about their company kitchens: What is the optimal relationship between the umbrella brand and the institutions? How does a cultural area develop into an attractive destination? Input from various guests will be followed by a workshop with the audience. The Museumsquartier will serve as a case study. The
collected ideas at the end of the evening during a joint aperitif.
Three dates at a glance
The dates: Plateforme 10 Lausanne: Destination development and city marketing. Date: Wednesday, November 29 (18.00 - 20.00)
Location: Swiss National Library (Hallwylstrasse 15, 3005 Bern): Olivier Müller (Head of Communications and Marketing, Plateforme 10) talks about the relationship with Lausanne City Marketing and how the art district has developed as an international destination.
Universalmuseum Joanneum Graz and Stiftung Zollverein Essen: the brand architecture. Date: Thursday, December 7 (18:00 - 20:00). Venue: Natural History Museum Bern (Bernastrasse 15, 3005 Bern): Andreas Schnitzler (Head of External Relations, Universalmuseum Joanneum) and Markus Pliessnig (Head of Communications and Marketing, Zollverein Foundation Essen) will report on the processes towards two umbrella brands that unite a wide range of players.
Kunstareal Munich and State Museum of Egyptian Art: umbrella brand vs. institution. Date: Wednesday, December 13 (18:00 - 20:00). Venue: Yehudi Menuhin Forum Bern (Helvetiaplatz 6, 3005 Bern). Laura Schieferle (Management, Kunstareal München) and Roxane Bicker (Head of Cultural Mediation, State Museum of Egyptian Art) will talk about the relationship between umbrella brand and institution: What is the added value of a joint presence? Is there enough room for the identities of the individual museums?
You can register via [email protected].
