CRK agency restructures its management
The four-member executive team at the Zurich-based agency CRK is being restructured. As of early November, Patrick Marty has taken over as CEO, while Caroline Hulliger has been appointed Head of Consulting and Deputy CEO. Filip Wolfensberger and Sandra Wenger continue in their roles as Executive Creative Director and Head of Operations, respectively.
According to a media release, CRK has "developed into one of the most complete communications agencies in Switzerland in recent years - strong in consulting and campaigning, with a creative department that has won several awards." The agency is on course for growth and, with 40 employees, is now twice as big as it was five years ago; it has also been part of the MYTY Group since 2021, which currently consists of 13 agencies and is also continuing to grow.
Prerequisites for further development
With the new management structure, the agency is creating the conditions to further develop its service portfolio and position it in the market. "Our agency has grown continuously in recent years. The quality and scope of our offering have evolved. Now it is time to give this development a clear, strategic direction. We have now created the conditions for this ", says Patrick Marty.
The new CEO has been a partner at CRK since 2013 and a partner of MYTY Group since 2021. Caroline Hulliger, member of the Executive Board as well as partner of MYTY Group since 2021, is the new head of the consulting team. "As one of the leading agencies in Switzerland, we have high standards for the quality of our consulting. We want to provide our clients with first-class advice to solve their problems. I look forward to leading our dedicated consulting team and ensuring that we not only meet, but exceed these standards."
