Initiative still responsible for CS Switzerland

After the agency Initiative was eliminated in the first round of the pitch, the Media Planning Group was awarded the contract to manage the global Credit Suisse account. However, Initiative Switzerland will continue to look after the Swiss CS. The Media Planning Group has landed a big fish. According to Campaign magazine, the agency network is now looking after Credit Suisse worldwide, except in Switzerland. The account includes advertising for the First Boston brand as well as for Credit Suisse's Investment Banking, Private Banking and Asset Management divisions. The London branch of the Media Planning Group is in charge of the CS account. According to Credit Suisse, however, this does not change the situation in Switzerland. The relationship between the 180-strong marketing team and Initiative is excellent and there is no intention of ending the good cooperation. So Switzerland remains an isolated case. According to Credit Suisse, the Media Planning Group's bookings for CS worldwide and those of the Initiative for CS Switzerland will not overlap.