Noord for Dance in Bern: Communication in the Sign of Unrest
This year’s edition of the «Tanz in Bern» festival at the Dampfzentrale Bern is dedicated to the theme of restlessness. The agency Noord designed the festival’s visual identity and promotional materials.
When we speak of restlessness, we think of an unpleasant condition that we want to get rid of as quickly as possible. We may think of disturbing noise that eats away at our nerves or of impatience that sheerly consumes us internally. During this year's edition of "Tanz in Bern", Dampfzentrale Bern interprets forms of inner and outer restlessness: dance can make us feel and see the various facets of restlessness - including the fact that it certainly has positive aspects. For example, restlessness sometimes stands for an impetus to change and in this form also possesses socially transformative potential.
Once again Noord has accompanied Dampfzentrale Bern and designed the appearance of the festival. What started as a save-the-date with the dispatch of a symbolic "stone of the kick-off" has developed over several weeks into a multifaceted appearance in various media.
The mobile and mutable nature of water functioned as an overarching metaphor for the unrest created. This concept was the source of inspiration for the design of the program booklet and posters, as well as for the development of teasers for social media, short video clips and a cinema trailer.
