Jung von Matt/Limmat: "I simply love the Wernli"
In Wernli's first campaign since the takeover by the Hug Group in 2008, the focus is on the irresistible desirability of the chocolate biscuits. At the same time, one of Switzerland's best-known advertising claims is brought back to life: Me het de Wernli eifach gernli.
The campaign kicks off with six short commercials in which even people with a role model function talk and munch uninhibitedly with their mouths full and against all rules of decency - because you simply love Wernli in every situation. The new chocolate-coated Jura Choco biscuits are shown as representatives of the entire, visually revised Schoggibiscuit range. In addition to the TV commercials, the campaign, which will run from mid-May, will be disseminated on the Internet and through sponsorship activities.
> Spot 1
> Spot 2
Responsible at Hug/Wernli: Andreas Hug (Management Board), Bruno Winiger (Head of Marketing & Sales), Mike de Bever (Head of Consumer Marketing), Andrina Tschiemer (Junior Product Manager Wernli). Responsible at Jung von Matt/Limmat: Michael Rottmann (CD), Samuel Wicki, David Hugentobler (text), David Hanselmann (AD), Wim Roelfs (AD Digital), Matthias Fürst, André Hermetschweiler (graphics), Thomas Hinderling, Dominic Daeppen, Ariane Sonderegger (consulting), Matthias Adolf (consulting digital) Ilonka Galliard, Erasmo Palomba (art buying), Frame Eleven (video production), Kirschner Music (sound).
> Spot 1
> Spot 2
Responsible at Hug/Wernli: Andreas Hug (Management Board), Bruno Winiger (Head of Marketing & Sales), Mike de Bever (Head of Consumer Marketing), Andrina Tschiemer (Junior Product Manager Wernli). Responsible at Jung von Matt/Limmat: Michael Rottmann (CD), Samuel Wicki, David Hugentobler (text), David Hanselmann (AD), Wim Roelfs (AD Digital), Matthias Fürst, André Hermetschweiler (graphics), Thomas Hinderling, Dominic Daeppen, Ariane Sonderegger (consulting), Matthias Adolf (consulting digital) Ilonka Galliard, Erasmo Palomba (art buying), Frame Eleven (video production), Kirschner Music (sound).
