BSW seeks the peak
Associations After around 100 days in office BSW President Frank Bodin hosted a clarifying breakfast.
Associations After around 100 days in office, BSW President Frank Bodin invited guests to a clarifying breakfast. The traditional media breakfast with the BSW Board of Directors took place at the Park Hyatt in Zurich for the first time this year. In terms of content, the mood was also intended to radiate a little more international spirit. "The challenge of globalization" was one of the keywords, and both BSW President Frank Bodin and Vice President Peter Felser were convinced that Swiss BSW agencies can certainly hold their own in international competition.
"Promoting Switzerland as an advertising location" is the name of a concept that has now been incorporated into a brochure entitled "Creativity Swiss Made". The 90-page brochure about Swiss creativity was first published in Cannes and is intended to be the new annual halberd in the fight against clients who are willing to emigrate. For Felser, it remains an illusion that companies headquartered in London will have their advertising created in Switzerland. However, he sees an opportunity with the many international corporations that have their headquarters here. The aim is to show them: "Creativity is one of Switzerland's assets."
Bodin was also able to announce that a BSW ranking will be calculated again in October 2007. The association's agencies are to submit their figures to a trustee for this purpose. The trustee will then compile a ranking list without publishing the turnover.
With the Swiss-Effie, the BSW wants to announce the "king award" of the many advertising prizes in August. Entries can be submitted until October. The long deadline is intended to take into account the fact that participation is associated with greater administrative effort. Ralph Büchi will be the president of the jury this time. Peter Felser dares to predict that "classic approaches can also be highly efficient and not just cross-media campaigns". The Board of Directors noted that expenditure on classic advertising has reached a similar peak to 2002.
One consequence of this: At the moment, the market for good people has dried up. Otherwise, the ADC- BSW Creative School will take place annually instead of every two years. There will be an intensive seminar on advertising effectiveness research and an intensive seminar on strategic planning.
Andreas Panzeri
Young Creatives Award A new competition
is intended to promote new talent. The previous U28 young talent competition will be replaced by the ADC Young Creatives Award. The new ADC competition will take place for the first time in October 2007 and will be held annually in future. Practitioners from advertising agencies and students who are still 28 years old in June of the following year can take part.
The briefing will take place in mid-August
in the form of a warm-up event. A work is to be designed for Amnesty International, which will also be published by the client.
Three winning teams
in the categories Print and Outdoor, Film as well as Web and New Media can go to Cannes as a reward.
"Promoting Switzerland as an advertising location" is the name of a concept that has now been incorporated into a brochure entitled "Creativity Swiss Made". The 90-page brochure about Swiss creativity was first published in Cannes and is intended to be the new annual halberd in the fight against clients who are willing to emigrate. For Felser, it remains an illusion that companies headquartered in London will have their advertising created in Switzerland. However, he sees an opportunity with the many international corporations that have their headquarters here. The aim is to show them: "Creativity is one of Switzerland's assets."
Bodin was also able to announce that a BSW ranking will be calculated again in October 2007. The association's agencies are to submit their figures to a trustee for this purpose. The trustee will then compile a ranking list without publishing the turnover.
With the Swiss-Effie, the BSW wants to announce the "king award" of the many advertising prizes in August. Entries can be submitted until October. The long deadline is intended to take into account the fact that participation is associated with greater administrative effort. Ralph Büchi will be the president of the jury this time. Peter Felser dares to predict that "classic approaches can also be highly efficient and not just cross-media campaigns". The Board of Directors noted that expenditure on classic advertising has reached a similar peak to 2002.
One consequence of this: At the moment, the market for good people has dried up. Otherwise, the ADC- BSW Creative School will take place annually instead of every two years. There will be an intensive seminar on advertising effectiveness research and an intensive seminar on strategic planning.
Andreas Panzeri
Young Creatives Award A new competition
is intended to promote new talent. The previous U28 young talent competition will be replaced by the ADC Young Creatives Award. The new ADC competition will take place for the first time in October 2007 and will be held annually in future. Practitioners from advertising agencies and students who are still 28 years old in June of the following year can take part.
The briefing will take place in mid-August
in the form of a warm-up event. A work is to be designed for Amnesty International, which will also be published by the client.
Three winning teams
in the categories Print and Outdoor, Film as well as Web and New Media can go to Cannes as a reward.
