Witwinkel creates smart awareness campaign for startup Yuno
To boost awareness of the fledgling Yuno brand, the Zurich-based agency Witwinkel has launched a clever awareness campaign.
Yuno wants to make smart technology even smarter. At the Migros startup, customers can easily rent smartphones, cameras and other home electronics. That means more flexibility and lower costs. It is also more sustainable.
Now the Zurich agency Witwinkel has implemented the first awareness campaign for the startup: The aim of this is to increase awareness of the still young brand and to bring the concept of "technology by subscription" closer to people in Switzerland. The subscription model means smart flexibility, which the advertising campaign wants to show with "Machs mit Köpfchen".
With a city streetcar in Zurich, the agency did not propose an unusual as well as challenging filming location. This simultaneously created the best conditions for local awareness and regional adaptations. In addition, Witwinkel paid special attention to producing the various assets in such a way that they could be used modularly in different online media and adapted to new formats as needed.
The campaign has been on display since early September on various digital channels and social media platforms such as Youtube, Instagram and Tiktok.
Responsible at Yuno: Luis Fässler (Associate Marketing Lead); Sandro Hutter (Growth Marketer); Raissa Di Renzo (Employee Operations and Marketing). Responsible at Witwinkel: Tim Stief (Digital Media Consultant); Yannick Lippuner (Concept and Text); Severin Wirth (DOP); Moritz Holzinger (1st AC); Florian Hillner (Sound Engineer and Sound Design); Valerie Gervik (Make Up); Roman Brändli (Head Lighting).
