Basler Zeitung opts for Saturday instead of Sunday
In response to the Mittelland Zeitung’s new Sunday edition, the Basler Zeitung (BaZ) is launching a new «Wochenende» section in its Saturday edition on September 15. According to BaZ publisher Matthias Hagemann, the expansion of the Saturday edition has been a huge success in the advertising market.
In response to the new Sunday edition of the Mittelland Zeitung, the Basler Zeitung (BaZ) is launching the new "Wochenende" section in the Saturday edition on September 15. According to BaZ publisher Matthias Hagemann, the expansion of the Saturday edition has been a complete success in the advertising market. For the time being, BaZ has decided not to launch a Sunday title. "Wochenende" will appear for the first time on September 15, exactly one day before the first Sunday edition from AZ Medien. On Friday, BaZ cited a market study as justification for the Saturday expansion. According to the study, the Saturday BaZ is already the most-read newspaper in the region on Sundays.
The new Wochenende-Bund, on the other hand, has already hit the advertising market, BaZ publisher Matthias Hagemann told SDA. The product will therefore be launched earlier than initially planned. The BaZ publisher assumes that the new Bund will be fully financed by advertisements in its first year.
According to the BaZ, topics in the new Weekend Bund are those areas of daily life that are just as exciting to read on a Sunday as they are on a Saturday, regardless of topicality. The additional offer is intended to appeal to women in particular. Cohabitation, leisure and people as well as children and trends are covered.
BaZ publisher Matthias Hagemann sees little economic prospects for a Sunday edition, as he told SDA on Friday. In his opinion, the Sunday edition of the Mittelland Zeitung will not be a success either. Should the seventh edition of the Mittelland Zeitung prove to be a success, contrary to his expectations, BaZ could react quickly: In this case, the new Bund should be integrated into a Sunday edition.
The new Wochenende-Bund, on the other hand, has already hit the advertising market, BaZ publisher Matthias Hagemann told SDA. The product will therefore be launched earlier than initially planned. The BaZ publisher assumes that the new Bund will be fully financed by advertisements in its first year.
According to the BaZ, topics in the new Weekend Bund are those areas of daily life that are just as exciting to read on a Sunday as they are on a Saturday, regardless of topicality. The additional offer is intended to appeal to women in particular. Cohabitation, leisure and people as well as children and trends are covered.
BaZ publisher Matthias Hagemann sees little economic prospects for a Sunday edition, as he told SDA on Friday. In his opinion, the Sunday edition of the Mittelland Zeitung will not be a success either. Should the seventh edition of the Mittelland Zeitung prove to be a success, contrary to his expectations, BaZ could react quickly: In this case, the new Bund should be integrated into a Sunday edition.
