Matter & Gretener brings Napoleon back to Switzerland

At the end of last week, the Matter & Gretener agency brought the frozen baguettes from the Dr. Oetker food company's Bistro line to the fore with a guerrilla campaign under the slogan "Genuss à la française". On the night of Friday, July 13 - the day before the French national holiday - the company had a Napoleon hat put on the most popular statues in German-speaking and French-speaking Switzerland and tied a red, white and blue sash around them. Among others, Calvin in Geneva, Tell in Altdorf and Helvetia in Basel were given the decoration. The initially anonymous campaign caused puzzlement and media reports in various daily newspapers. It was resolved with advertisements in the Sunday press. The visual of the advertisements shows the statues with Napoleon hats and sashes and the headline: "France conquers Switzerland: Bistro by Dr. Oetker is here." The various bistro specialties are presented in the running text and a competition beckons with trips to Paris.