Cooperation promotes advertising in computer games

 Two giants join forces: The software company Microsoft and the video game manufacturer Electronic Arts (EA) are cooperating on advertising in computer games. In future, ads will be shown in games such as Madden, Nascar and Tiger Woods. These are dynamic and can be changed for new products. The two companies did not disclose any financial details of their agreement. According to SDA, in-game advertising was only worth around 50 million dollars in 2005, but many experts expect the amount to exceed the billion-dollar threshold in the coming years. A recent survey by media research company Publicom also revealed that Swiss industry professionals believe in the growth of in-game advertising (see
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