PR industry only makes sparse use of Web 2.0

 Community platforms, blogs and podcasts are currently causing quite a stir in the media and are summarized under the keyword Web 2.0. However, these technologies do not yet have much influence in German press offices: although the majority of their employees have heard a lot about Web 2.0 and its applications, they are not familiar with these technologies. This is the result of the latest PR trend monitor by News Aktuell and Faktenkontor. At 53 percent, more than half of the press offices surveyed stated that they had heard of blogs, podcasts and social software, but were not familiar with these technologies. Just under seven percent of the employees surveyed in corporate press offices work with Web 2.0 on a daily basis and are very familiar with it. PR agencies are somewhat better equipped for the current trends on the Internet: The majority of employees in agencies, namely 42.3 percent, use blogs, podcasts & co. at least "occasionally" and feel "reasonably confident" with these applications.