Smart into winter with Erdmannpeisker

A Smart driver can face the challenges of winter—snow, ice, frost, or poor visibility—with confidence, provided they have had their vehicle undergo the Daimler-Chrysler Winter Check. To encourage as many people as possible to do so, the Biel-based agency Erdmanpeisker is developing a cross-border campaign.

Smart drivers can look forward to the side effects of winter - snow, ice, frost and poor visibility - with peace of mind. Provided they have had their vehicle subjected to the Daimler-Chrysler winter check. The Biel-based agency Erdmanpeisker is developing a transnational campaign to ensure that as many people as possible do so. Erdmannpeisker will use flyers, mailings, advertisements, posters and PoS materials to draw the attention of smart people to the offer. The campaign has the motto "There's not much that will stop you in winter" and promotes not only the service packages, but also smart accessories and accessories. According to the press release, Erdmannpeisker has also thought about those countries where winter is not an issue and has designed an alternative motif with the slogan "Service from the specialist".

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