New advertising award honors local ideas
The world has gained another advertising festival: This year, the Intercontinental Advertising Cup (ICAC) will take place for the first time. The ICAC aims to evaluate local creativity on a global scale. A dedicated pre-selection jury will choose the European finalists. This panel includes a Swiss national, Frank Bodin, CEO of Euro RSCG Switzerland.
The world has one more advertising festival: this year, the Intercontinental Advertising Cup (ICAC) is taking place for the first time. The aim is not to compete with other award shows. Instead, the ICAC aims to evaluate local creativity on a global scale. Good local ideas are all too often overlooked because they are not sufficiently international - even though they were created for a local audience and not for an international jury, according to a press release. The ICAC is the continuation of various regional festivals. The finalists of the Asia-Pacific competition Adfest, the Latin American FIAP, the Central European Golden Drums and the Art Directors Club of Europe will automatically take part in the new competition in 2007.
The European finalists will be selected by a separate pre-selection jury. Frank Bodin, CEO of Euro RSCG Switzerland, is one of the members of this committee. "With the award, we want to honor the best work from the different continents and recognize those campaigns that are truly relevant to the industry," Bodin told Werbewoche.
In addition to Bodin, the European pre-selection jury consists of the following members: Milka Pogliani (Executive Creative Director, McCann Worldgroup, Italy; President of the jury), John Pallant (Executive Creative Director Europe of Saatchi & Saatchi Worldwide, England), Joakim Jonason (founder of Anjovis) and Amir Kassaei (Chief Creative Officer of DDB Group Germany). This jury does not hand out awards, but will select the finalists. The winners will be selected by an international jury in November.
The awards will be presented in Valencia from November 22 to 24, 2007. The deadline for submissions is August 31, 2007.
The European finalists will be selected by a separate pre-selection jury. Frank Bodin, CEO of Euro RSCG Switzerland, is one of the members of this committee. "With the award, we want to honor the best work from the different continents and recognize those campaigns that are truly relevant to the industry," Bodin told Werbewoche.
In addition to Bodin, the European pre-selection jury consists of the following members: Milka Pogliani (Executive Creative Director, McCann Worldgroup, Italy; President of the jury), John Pallant (Executive Creative Director Europe of Saatchi & Saatchi Worldwide, England), Joakim Jonason (founder of Anjovis) and Amir Kassaei (Chief Creative Officer of DDB Group Germany). This jury does not hand out awards, but will select the finalists. The winners will be selected by an international jury in November.
The awards will be presented in Valencia from November 22 to 24, 2007. The deadline for submissions is August 31, 2007.
