Publicis develops campaign for the Homeless Football World Cup
Homeless people from all over the world competed against each other at the Homeless Street Soccer World Cup 2007, which took place in Copenhagen from July 28 to August 5, 2007. Publicis developed an advertising campaign on behalf of its Swiss partner Surprise.
An event initiated by the International Network of Street Newspapers (INSP) focuses on the unifying effect of football. The Homeless Street Soccer World Cup 2007, which took place in Copenhagen from July 28 to August 5, 2007, pitted homeless people from all over the world against each other. The aim of this event is to give people in social difficulties back the self-esteem they have lost on the streets. The partner in Switzerland is the street magazine Surprise. Publicis developed an advertising campaign on its behalf. The slogan "Do it now" - based on the famous Nike slogan "Just do it" - is intended to illustrate the overcoming of all social and linguistic barriers. The campaign, developed by the Zurich advertising agency Publicis on behalf of the street magazine Surprise, conveys that football means the same to marginalized people as it does to professionals: passion, commitment and team spirit. On the posters, the players of the Swiss homeless national team were photographed in the style of football stars such as Ronaldinho, Cantona and Henry. The sponsors of the Swiss Homeless National Team are Nike as official supplier and Hyundai. The campaign is supported by Setaprint, Reproscan and APG.
