Saatchi & Saatchi Simko puts Orange customers at the center

Saatchi & Saatchi Simko has reinvented the testimonial campaign for Orange. The campaign focuses on the telecommunications group's business customers. According to a statement from the agency, Orange sees its customers primarily as partners, but also as dynamic companies. Each subject reflects the relationship between Orange and each of its partners. While the visual shows a key product of the customer, the headline opens up the perspective for the characteristics of the respective business area. The fact that the partner's brand is in the foreground and the company's own logo only serves as a sender characterizes Orange's attitude of partnership, it continues. The telecommunications company wants to prove that success factors such as "shared entrepreneurship" or "business creativity" are neither empty words in its business relationships nor in its advertising.