Last but not least: right, wrong and really wrong Steves

 The American Silicon Valley, home to all kinds of Internet bubbles, is one mystery poorer: for 14 months, computer professionals in the valley behind San Francisco puzzled over who was behind Steve Jobs' secret diary. Since last summer, the Apple boss allegedly kept a blog in which he wrote, for example, about how business trips by IBM employees looked like a trip for nuns: Colleagues would always come in small hordes, at least twenty of them. The blog, which was fed almost daily, was all the more surprising given that the Apple Group is known for its taciturnity and its notorious drip-feeding of information. However, as the Süddeutsche Zeitung writes, the identity of the fake Steve Jobs has now been revealed: It was 46-year-old Daniel Lyons, an editor at the US business magazine Forbes, who was hitting the keys. He was unmasked by a writing colleague, Brad Stone from the New York Times. On his blog, Lyons accuses Stone of having spoiled the fun of a childish secret for thousands of people. At the same time, however, the "real fake Steve", as he calls himself, is delighted to have been exposed by a respected, printed newspaper and not by an online news outlet. And he is not sparing with his mockery of the blogger scene: they had been trying to conceal his identity for months - and the New Yorker scribbler found out in a mere week.
Despite his latent contempt for the blogging masses, the fake Steve Jobs knows how to use the dynamics of the World Wide Web: All the hype surrounding his unmasking will certainly benefit the book he is launching in the fall about the real Steve Jobs. And he can take further satisfaction from the fact that his idea is already being copied: the secret diary of Microsoft boss Steve Ballmer can be found at Fakesteveballmer.com. However, its author is (still) unknown.