Jung von Matt/Limmat explains to parents what children see

The Zurich agency Jung von Matt/Limmat is dramatizing different perspectives in a new campaign for the family magazine Fritz+Fränzi. The magazine comes in a new layout and highlights topics relating to upbringing, school, adolescence and parenthood from different perspectives. These divergent views of parents and children are also the content of the new campaign. Jung von Matt/Limmat focuses on children and young people with the motifs and stages their view of parents and adults. So that parents understand what children see. Children rarely see their parents as they see themselves or would like to be seen, but are often perceived as a completely different species, according to a Jung von Matt/Limmat press release. This can lead to differences; Fritz+Fränzi would like to help clarify these. Responsible at Fritz+Fränzi: Odile Burger (Editorial Director), Heike Lorenz (Managing Director and Publishing Director)
Responsible at Jung von Matt/Limmat: Tom Seinige (Creative Direction), Thomas Ammann (Text), Inken Rohweder, Fernando Perez (Art Direction), Sabina Meyer (Graphics), Ilonka Galliard (Art Buying), Felix Schröder, Kristina Burch (Consulting), André Rösler (Illustration)