Swissness on the skin
Underwear The Zurich-based creative agency p formance has designed a highly symbolic image campaign for the underwear manufacturer ISA bodywear.
Underwear The Zurich-based creative agency p formance has designed a highly symbolic image campaign for the underwear manufacturer ISA bodywear.
Swissness that (almost) gets under your skin. ISA bodywear is a traditional family-run Swiss company that has developed into one of the leading underwear manufacturers on the Swiss market since it was founded in 1849. The Zurich-based creative agency P formance developed a value model for ISA bodywear that is based on the core values of Switzerland, tradition and family. The advertisers believe that ISA bodywear can set itself apart from the competition with the values of Switzerland and tradition, as the Swissline is produced entirely in Switzerland, and the agency worked with photographer Julien Vonier to develop the Tell and Helvetia campaign subjects, which are now being used nationally by BG Media as poster subjects.
Andreas Panzeri
Swissness that (almost) gets under your skin. ISA bodywear is a traditional family-run Swiss company that has developed into one of the leading underwear manufacturers on the Swiss market since it was founded in 1849. The Zurich-based creative agency P formance developed a value model for ISA bodywear that is based on the core values of Switzerland, tradition and family. The advertisers believe that ISA bodywear can set itself apart from the competition with the values of Switzerland and tradition, as the Swissline is produced entirely in Switzerland, and the agency worked with photographer Julien Vonier to develop the Tell and Helvetia campaign subjects, which are now being used nationally by BG Media as poster subjects.
Andreas Panzeri
