Amorana launches "National Sex Day" - with good reason
According to studies, the Swiss population is said to be caught in a downward spiral of mental health issues. Even people’s sex lives are said to be affected. “That’s just not acceptable,” the folks at Amorana thought, so they launched National Sex Day on August 23.
Recent studies reveal worrying facts about mental health in Switzerland. Up to 50% of the population show signs of mental distress, and as many as one in ten people suffer from serious mental challenges. These alarming findings now extend to the sexual well-being of the Swiss population, new research from Amorana reveals. In 2022, just under 50% of people still expressed satisfaction with their sex lives, but by 2023 this had dropped to just 45%. This means that a whole 55% of Swiss people do not see their sexual needs fulfilled or only insufficiently fulfilled. Interestingly, there is no significant difference here between women (49%) and men (52%). Self-assessment of sexual desire in Switzerland has also suffered, scoring only 5.87 points on a libido scale of 1 to 10, compared with 6.89 points in 2021.
August 23 marks the first National Sex Day proclaimed by Amorana. In light of declining sexual well-being, the company wants to encourage people to explore their own fantasies and sexual preferences without taboos. This holiday provides a platform to overcome societal restrictions, increase self-awareness and promote awareness of sexual diversity and self-acceptance.
Isabelle Schmid, Head of Marketing at Amorana, emphasizes the importance of sexual satisfaction for personal well-being: "The decline in sexual satisfaction shows that we still have a lot of work to do in Switzerland. With National Sex Day, we want to create a fixed day in the year dedicated to the topic of 'sex' in all its complexity, diversity and beauty. We want to create a platform for education, encourage honest discussions about sexual preferences and needs, break taboos and thus contribute to healthy sexual education and relationship building in Switzerland."
On August 23, Amorana will not only launch the first nationwide Sex Day, but also introduce its new brand claim "Feel Amorana". This slogan encourages people to embrace, explore and live their own needs and preferences.
Isabelle Schmid explains further: "Those who feel 'Amorana' are empowered to explore their own preferences in all their facets without shame. We want to empower and encourage people in Switzerland to come to terms with their needs and preferences and to talk about them confidently. Our goal is to promote a culture of education, understanding and acceptance based on openness, respect and self-love."
Amorana Toy Guide
To ensure that National Sex Day is also marked as the highlight of week 34, the resourceful sex toy supplier has put together a product guide. It contains five product recommendations. So the "Sync 2", a vibrator for couple for 169 francs or the "Position Master Bondage Kit" for 115 francs and 90 centimes.
