Budget gain: All's well at SFLB

 The Swiss Milk Producers Association (SMP) has chosen Spillmann/Felser/Leo Burnett as its new advertising agency for butter. The agency impressed with a new strategic direction and a fresh campaign approach, Charlotte Hofstetter, Head of Advertising and Media at the SMP, is quoted in a press release from SFLB. The new approach is intended to replace the long-standing Butterfrau and will also increasingly appeal to the younger segment in future. "SFLB and the campaign particularly impressed me because both are bold enough to guarantee an attention-grabbing effect," says Hofstetter. The campaign will be shown in the fall.