SFLB puts football national team in junior jerseys
A new Swiss Life commercial produced by SFLB promotes youth development. Swiss national team players such as Philippe Senderos, Tranquillo Barnetta, and Johan Djourou find that their jerseys are too small when they go to change: the Swiss junior national team’s bags were left in the locker room.
With its sponsorship commitment, Swiss Life is supporting not only the established stars of the national football team but also the younger footballers who will be representing our country at the next European Championships. This commitment was promoted for the second time by the advertising agency Spillmann/Felser/Leo Burnett. To this end, Philippe Senderos, Tranquillo Barnetta, Johan Djourou and 9 other national team players were given an afternoon off training during their training camp in Magglingen. In return, however, the footballers had to give their best in front of the camera.
In the latest TV commercial, you can see the national team entering the changing room before a match. When changing, however, the players realize that their football kit and shoes are far too small. In the end, it becomes clear that the bags of the junior national team were in the changing room.
The commercial will run for the first time on Wednesday during the friendly match against the Netherlands and will then be used until next summer's European Championship.
In the latest TV commercial, you can see the national team entering the changing room before a match. When changing, however, the players realize that their football kit and shoes are far too small. In the end, it becomes clear that the bags of the junior national team were in the changing room.
The commercial will run for the first time on Wednesday during the friendly match against the Netherlands and will then be used until next summer's European Championship.
Responsible at Swiss Life: Andreas Hildenbrand (Head of Group Communications), Corinne Pellerin (Head of Corporate Marketing), Nicole Geretti (Marketing Assistant).
Responsible at Spillmann/ Felser/Leo Burnett, Zurich: Martin Spillmann (CD), Martin Arnold (text), Sebahat Derdiyok (TV production), Matthias Städeli, Andrea Staub, Sarah Laukemann (consulting); responsible at Pumpkin Films (film production): Kaspar Wedenthal (director); Sonja Brand (producer); Alex Kirschner (music); responsible for Media (ZipMedia): Caroline Nünlist.
