These German brands rely on Influencer:innen
Parfumdreams, in collaboration with the Berlin-based digital agency Buzzmatic, conducted a study analyzing over 390,000 posts by the top 1,000 influencers in Germany. The study focused on «sponsored posts»—paid collaborations between brands and influencers.
The study reveals which brands work most frequently with influencers and which brands are particularly successful. It shows which collaborations have worked well, which posts have collected the most comments or likes, and which influencer audiences are particularly open to which topics.
The brands that most frequently rely on collaborations with influencers are, in descending order: Zalando with 119 collaboration partners and 804 sponsored posts, followed by Amazon with 79 collaboration partners and 184 sponsored posts, as well as NA-KD Fashion, Douglas, SHEIN, H&M, Netflix DE, DIOR, C&A and Aldi.
The brands that perform particularly well with their Sponsored Posts and receive a high percentage of Likes from their followers are, in descending order: Dealbunny with 8.8 %, Koro with 6.4 %, Calvin Klein with 6.3 %, Lipton and Olympus with 5.6 % each, CLARK with 5.5 %, Kaufland with 5.3 %, O2 and Mercedes-Benz with 5.1 % each, and Defacto with 5.0 %.
The I3 study offers exclusive insights into the ever-changing world of influencer marketing, highlighting the brands and industries that are using this medium most effectively. Parfumdreams is a leading online retailer for high-quality beauty products in Europe. Quality and service set new standards in online shopping.
