Lindt & Sprüngli stops marketing to young people
Starting this month, Lindt’s advertisements for chocolate bunnies and pralines are targeting only adult consumers. Since the beginning of July, the chocolate manufacturer has stopped running ads on television and radio programs or in newspapers and magazines aimed at children and teenagers under the age of 16.
The responsible marketing policy statement posted on the website also states that Lindt's advertising messages are aimed at so-called "gatekeepers", i.e. those people who look after the children, such as parents or grandparents.
Advertising in cinemas, on online sites, on billboards or product placement would also no longer be shown in media where at least 35 percent of the audience is under 16. Furthermore, no communication at all is directed at children under 13. In addition, advertising never encourages excessive consumption, according to the statement.
This is the company's way of marketing responsibly as part of its sustainability strategy, according to a presentation by the chocolate maker on Tuesday. (SDA)
