Conscious Influence Hub: Constanze Fristensky von Farner strengthens board of directors
The Conscious Influence Hub is expanding its board with the addition of Constanze Fristensky, a consultant specializing in influencer and content marketing at Farner. The organization is committed to fostering respectful dialogue in the digital world.
Constanze Fristensky, born and raised in Zurich, completed a degree in tourism with a focus on marketing at the Graubünden University of Applied Sciences in Chur. After graduating and successfully completing an internship at a marketing agency in the Lucerne area, Fristensky moved to Turin, Italy, to immerse herself in the world of influencer marketing. She later applied the international expertise she gained there to national influencer campaigns at Kingfluencers before joining the Farner team.
At Farner, Fristensky also focuses on influencer-specific projects and has been a member of the jury for the Swiss Influencer Awards since 2022. Through her involvement, a partnership between Farner and the Conscious Influence Hub was established earlier this year. Now she herself has been appointed to the board of the association.
"Through dialogue and exchange with Influencer:ins and the Advisory Board, I strive to advocate for responsible behavior on social media," Fristensky said.
The association was founded in 2020 by Anja Lapčević and Barbara Fry Henchoz and aims to promote respectful exchange in the digital world. The goal is to strengthen the basic values of respect, empathy and transparency in the social media world together with influencers and creators. With the support of experts from academia, the media, civil society, and the influencer industry, a Code of Conduct developed. This provides ten easy-to-implement principles that offer Swiss influencers a guideline for responsible and respectful behavior.
In addition to Constanze Fristensky, the following persons are members of the CIH Board of Directors:
- Barbara Fry Henchoz, Communications Consultant and Board President
- Corina Schuler, Senior Online Marketing Manager at Baloise Insurance
- Dominic Stöcklin, Head of Media at Switzerland Tourism and Head of Studies at the Institute for Digital Business at ZHAW
- Kai Landwehr, Marketing Manager at the myclimate foundation
- Nina Schaller, Partner at the Whoisnik Agency
